Keynote
The Shein Marketplace opportunity for CEE sellers: what a global platform of 100M+ shoppers looks like from the merchant side, what onboarding and operations really take, and what the first 12 months in Poland (330+ Polish sellers) tell us about the year ahead in Romania.
Michał Kania leads Public Affairs for Central and Eastern Europe at Shein. He has been at the front of Shein's marketplace expansion in the region, working with local sellers, regulators and partners as the platform builds out its cross-border infrastructure — including a growing logistics footprint in Poland.
