The people who run
CEE eCommerce,
in one room.

September 24, 2026 · Bucharest. 1,000+ eCommerce pros. 40+ speakers. Real numbers, not trend decks.

Thursday · September 24, 2026
Aula Magna · Politehnica Bucuresti
09:00 — 18:00 · RO ↔ EN
Shein GetResponse Google Revolut Yespo Stripo euShipments theMarketer Vevol Media Cartum Jumara Productions Trendyol Compari Commergent Fan Courier Skroutz BrightStock Gomag SmartBill MOCAPP
7thEdition · since 2019
40+Speakers · 2026 lineup
34+Partner companies
1,000Seats · one room
Speakers · 27 of 40 revealed

The people who actually ship orders.

Founders. Heads of eCommerce. Category managers. No keynote tourists. 13 more announced in the run-up to September 24.

Ciprian Cazacu
Opening keynote

Ciprian Cazacu

CEO & Co‑founder · easySales

"The platform that ships the next decade of CEE eCommerce is the one the operators demand. Not the one VCs love."

Cosmin Daraban

Cosmin Daraban

CEO · Gomag
Rares Banescu

Rares Banescu

CEO & Founder · The Marketer
David Sima

David Sima

Key Account Executive · Vevol Media
Radu Glont

Radu Glont

Trainer & Mentor · Sales & Negotiation
Mircea Capatina

Mircea Capatina

Co-Founder & Marketing Director · SmartBill
Adrian Ursu

Adrian Ursu

Managing Director · Commergent
Cristi Jumara

Cristi Jumara

Co‑Founder & CEO · Jumara Productions
Florin Grozea

Florin Grozea

Founder & CEO · MOCAPP
Adriana Manu

Adriana Manu

Marketing Director · Fan Courier
Stefan Popa

Stefan Popa

CEO · euShipments Romania
Ionut Radu Munteanu

Ionut Radu Munteanu

Founder · WebDigital · komrce.eu
Rucsandra Hurezeanu

Rucsandra Hurezeanu

Founder & CEO · Ivatherm
Lucian Pantece

Lucian Pantece

IT&C Director · FAN Courier
Dmytro Kulaksyz

Dmytro Kulaksyz

COO · Stripo
Alex Danchenko

Alex Danchenko

Co-Founder & COO · Yespo Omnichannel CDP
Dan Zainescu

Dan Zainescu

Skroutz
Marius Chiurtu

Marius Chiurtu

Skroutz
Vlaicu Dragos

Vlaicu Dragos

Founder · Scale Fulfilment
Eugen Predescu

Eugen Predescu

Paid Media Managing Director · DWF
Tudor Goicea

Tudor Goicea

CRO & Co-Founder · Aqurate
Bogdan Chirita

Bogdan Chirita

Head of Desk E-commerce · Ebury Romania
Arthur Radulescu

Arthur Radulescu

Founder & CEO · MerchantPro
Andrei Agafita

Andrei Agafita

Founder & CEO · ecovent.ro
Jean Enache

Jean Enache

CEO & Founder · Proiectinno
Daniel Nicolae

Daniel Nicolae

Co-Founder & Managing Partner · Innoship
Victor Urda

Victor Urda

CEO & Founder · Genius Media
+13
and we're just getting started.
Want in the room? Sit next to 1,000 eCommerce pros. Or put your brand in front of them.
Agenda · September 24, 2026

One day. One stage. Zero filler.

Big-room talks on Main Stage. Deep-dive playbooks in Masterclass. Full agenda & speakers announced soon.

Hosted by
Florin Grozea
Florin Grozea
Founder & CEO · MOCAPP
Ioana Nita
Ioana Nita
Journalist · Ziarul Financiar
08:00–09:00
Registration

Check‑in & welcome coffee

Badge pickup. Coffee. 34+ partners on the expo floor.

09:00–09:25
Opening

Opening Remarks and Introduction

Ciprian Cazacu, CEO & Co‑Founder easySales
Ciprian Cazacu
09:30–09:55
Keynote

Courage in Negotiation

Radu Glont, Trainer & Mentor · Sales & Negotiation
Radu Glont
10:00–10:25
Panel · AI

The Last Human Decisions in eCommerce

Lucian Pantece, IT&C Director · FAN CourierEugen Predescu, Paid Media Managing Director · DWFTudor Goicea, CRO & Co-Founder · AqurateArthur Radulescu, Founder & CEO · MerchantPro
Lucian Pantece
Eugen Predescu
Tudor Goicea
Arthur Radulescu
10:30–10:45
Keynote · TBA

To be announced

?
10:45–11:15
Break

Coffee · expo floor

11:15–11:40
Panel · Innoship

To be announced

Daniel Nicolae, Co-Founder & Managing Partner · Innoship
Daniel Nicolae
?
?
11:45–12:00
Keynote · Gomag

What an “AI-native” online store looks like in 2027.

Cosmin Daraban, CEO · Gomag
Cosmin Daraban
12:05–12:30
Panel · euShipments Romania

To be announced

Stefan Popa, CEO · euShipments RomaniaMircea Capatina, Co-Founder & Marketing Director · SmartBillRares Banescu, CEO & Founder · The Marketer
Stefan Popa
Mircea Capatina
Rares Banescu
12:30–14:00
Break

Networking lunch

14:00–14:15
Keynote · SHEIN

100M customers, one marketplace. Scaling CEE brands on SHEIN Marketplace.

What the reach actually looks like from the inside, and what it takes for a brand from this region to work at that scale, with case studies from SHEIN's European business.

Alex Ji · SHEIN
AJ
14:20–14:40
Fireside · MOCAPP

Influencer Marketing in eCommerce

Florin Grozea, Founder & CEO · MOCAPPAndrei Agafita, Founder & CEO · ecovent.ro
Florin Grozea
Andrei Agafita
14:45–15:00
Keynote · Fan Courier

To be announced

Adriana Manu, Marketing Director · Fan Courier
Adriana Manu
15:05–15:30
Panel · Scale

What Breaks First When You Scale

David Sima, Key Account Executive · Vevol MediaVlaicu Dragos, Founder · Scale FulfilmentJean Enache, CEO & Founder · Proiectinno
David Sima
Vlaicu Dragos
Jean Enache
15:35–15:50
Keynote · Yespo

Speed Wins the Race: 10,000 Decisions Ecommerce Shouldn't Be Making by Hand.

Alex Danchenko, Co-Founder & COO · Yespo Omnichannel CDP
Alex Danchenko
15:50–16:20
Break

Coffee · expo floor

16:20–16:45
Panel · Ivatherm

To be announced

Rucsandra Hurezeanu, Founder & CEO · Ivatherm
Rucsandra Hurezeanu
?
?
16:50–17:05
Keynote · Jumara Productions

TikTok Audit: what the numbers say about your account

Cristi Jumara, Co‑Founder & CEO · Jumara Productions
Cristi Jumara
17:10–17:25
Keynote · Ebury

To be announced

Bogdan Chirita, Head of Desk E-commerce · Ebury Romania
Bogdan Chirita
17:30–17:45
Keynote · Commergent

The B2B Commerce Portal. More than an online store with a login.

Adrian Ursu, Managing Director · Commergent
Adrian Ursu
17:45–18:00
Closing

Closing remarks with the easySales team

Ciprian and the easySales team close the day and hand everyone over to the drinks.

Masterclass · Skroutz

Black Friday Boom: How to maximize your GMV and cross-border sales through Skroutz

Dan Zainescu · Skroutz Marius Chiurtu · Skroutz
Dan Zainescu
Marius Chiurtu
Masterclass · DWF

ChatGPT Ads: Limited today. Essential tomorrow.

ChatGPT Ads is no longer a promise — it is a channel already open to advertisers in Romania. Where it fits in the funnel, the limits it has right now, and why the brands that get in first can build a real advantage.

Eugen Predescu, Paid Media Managing Director · DWF
Eugen Predescu
Masterclass · SHEIN

How to start selling on SHEIN, step by step

What to have ready before the first listing and how the onboarding actually goes. Which product categories perform best right now, with the market data behind them. And how far the reach goes across Europe, country by country.

Alex Ji · SHEIN Jason Dong · SHEIN
AJ
JD
Masterclass · Genius Media

84 videos, one budget: the Black Friday that sold double

Last year's Black Friday for DY Nutrition ran on 84 videos, each with a hook written for a different customer profile, and Meta's algorithm was left to pick the winners. CTR, landing-page conversion and cost per result all moved; by the client's own account they sold twice as much on the same Meta budget. The masterclass walks through the approach, what it takes for another shop to run it, and the Genius Media packages for this Black Friday.

Victor Urda, CEO & Founder · Genius Media
Victor Urda
Masterclass · MASAT

Demand. Profit. Conversion. The anatomy of a winner product on eMAG.

Three filters, run in that order, on live data from the MASAT app. Demand, with XScan: how to read the real sales inside a niche, how to tell a niche somebody already owns from one with room left, and why a competitor's weak rating is the clearest opening you will get. Profit, with the PxL calculator: what is actually left of 100 lei after commission, FBE, VAT, shipping and returns, worked out on the spot, and why the product that sells less can be the one that pays. Conversion, with the listing optimizer: on eMAG you are not competing with the product but with the listing, closing on a case study that went from 3.5% to 5.2% without touching the price or the product.

Andrei Victor Stan, Co-Founder & CEO · MASAT
Andrei Victor Stan
Masterclass · komrce.eu

From ROAS to dividends: two years of eCommerce in one day.

Everyone sees the business from their own seat: marketing sees ROAS, finance sees cash, operations sees stock. In this masterclass you run an online store inside a simulation (komrce.eu) and compress two years of decisions into a single day — pricing, marketing, inventory, people, money — from the first campaign to the first dividend. The goal isn't a guaranteed-success recipe: it's understanding the mechanics and the links between decisions, so you catch the blind spots you can't see from your usual seat.

Ionut Radu Munteanu, Founder · WebDigital · komrce.eu
Ionut Radu Munteanu
Masterclass · Stripo

Using AI to Create E-commerce Emails: A Practical Masterclass.

Every AI-in-email talk shows the same three tricks — this one starts where they end. Live, on real examples, we climb the Speed-to-Scale ladder: on-brand copy fed with your own product data, multilingual sends without a translation team, per-segment imagery without a designer, AI-built interactive blocks, and an MCP workflow that creates, tests and deploys campaigns straight from an AI assistant. Every use case is a process you can copy — which tool, what to ask it, where it still needs a human.

Dmytro Kulaksyz, COO · Stripo
Dmytro Kulaksyz
Masterclass · TBA

To be announced

Masterclass · TBA

To be announced

Masterclass · TBA

To be announced

Sessions and running order are indicative. The final agenda is announced on September 14.

Partners

The companies powering
CEE eCommerce in 2026.

The Main tier is category‑exclusive. Every layer of the stack, in one room with 1,000 decision-makers.

Main partners
Supported by
Growth partners
Launch partner
Community partners
Networking powered by
Hosted at Politehnica Bucuresti
Water by

Your brand in front of 1,000 decision-makers.

Main tier is category-exclusive — and taken for 2026. Ask what's still open.

Request partner kit
Past editions

Six editions.
4,000+ eCommerce pros
through that door.

Deals signed. Hires made. Numbers benchmarked. In 2026 the chair is yours.

2019Edition 01
180 operators · 8 partners
2022Edition 03
420 operators · 14 partners
2023Edition 04
650 operators · 20 partners
2024Edition 05
800+ operators · 26 partners
2025Edition 06
1,000+ operators · 32 partners
2026Edition 07
expecting 1,000+ practitioners
2026 is already filling up. Last year sold out. Early Bird pricing is still on.
Once a year, eCommerce Talks puts every layer of the industry in one room. Brands. Marketplaces. Couriers. Payments. Martech. The people who actually run the numbers.
Ciprian Cazacu
CEO & Co‑founder · easySales
On the day

More than talks.

The talks are the reason you come. The room is the reason you stay.

01

Expo floor

34+ partners on the floor. Every layer of the eCommerce stack, face-to-face.

02

Simultaneous translation

RO ↔ EN all day. Bring the regional team.

03

On-demand recordings

Every Main Stage talk. On video. Within 48 hours.

Data · Radiography eCommerce

Five numbers shaping 2026.

From Radiography eCommerce 2025. 1,036 Romanian shoppers. The data behind every talk.

0%

used ChatGPT to compare products before buying

Of those, 82.3% chose what ChatGPT picked. Organic search is no longer the first stop. What happens to your PDP when the LLM is the gatekeeper?

0%

of Romanian consumers
cut their online budgets

Fashion & jewelry lost 31%. Electronics 22%. The brands still growing are the ones who re‑priced, re‑bundled, or re‑positioned.

0%

now abandon over a delivery fee that feels too high

Free delivery is table stakes. The edge is courier mix, returns logistics, and margin‑preserving last‑mile economics.

0%

say AI directly influenced
their last buying decision

Half the funnel you optimize for no longer runs on Google. It runs on answers.

0%

order growth across the easySales platform, first half 2025

The operators who automated early in 2023 are still compounding. The ones who didn't — are still hiring.

Get the full report · free

84 pages. 1,036 respondents. Every chart behind the talks.

Get Radiografia 2025 →
Venue

Aula Magna.
1,000 seats. One room.

1,000
seats · one room

The largest practitioner‑only stage in CEE eCommerce. Main auditorium + masterclass room + full expo floor — all inside Aula Magna, the UPB landmark built exactly for this kind of concentration of expertise.

Splaiul Independentei 313
Politehnica Bucuresti · Sector 6
4‑minute walk from M3 metro
Politehnica station · parking on campus
RO ↔ EN simultaneous translation
Bring your Sofia, Warsaw, Berlin team
2 stages under one roof
Main Stage · Masterclass room · expo floor

Aula Magna · one room · your seat waiting.

1,000+ practitioners walk through that door every September. Lock yours in while Early Bird pricing lasts.

Get your seat now →
Tickets

One day that pays for the year.

A single day of access to every person running CEE eCommerce — speakers, category managers, agency leads, partner teams.

Standard
19€49Early Bird · VAT incl.
  • Full Main Stage access — 40+ practitioners on the industry agenda
  • Expo floor · 34+ partners
  • Simultaneous translation RO ↔ EN
  • Welcome coffee & networking lunch with 1,000 peers
Buy standard
Team of 5
99€145Early Bird · 5 × Premium · VAT incl.
Save €46 · 32% off vs. 5 individual Premiums
  • 5 × Premium tickets — bring the whole eCommerce team
  • Team spotlight on our social channels before the event
  • Special mention from the host on stage
  • Company logo on team badges — walk in as a unit
Book team pass
FAQ

Short answers.

Who is this event actually for?

Founders and heads of eCommerce at brands doing €500K+/yr online, marketplace sellers running multiple channels, category managers on the platform side, agency leads in growth or performance, and logistics, payments or martech specialists. This is a niche industry room — if your day job is running the online P&L, you'll know everyone in it by lunch.

Is the event in Romanian or English?

Both. Speakers present in their working language. Simultaneous translation RO ↔ EN is provided all day, with headsets at the entrance.

What makes this different from a generic marketing conference?

Every speaker has operational P&L responsibility inside an eCommerce business — no motivational keynotes, no high‑level trend decks. The insights quoted on stage are the numbers they're measured on at work the next Monday.

Can I get my ticket refunded?

Full refund up to 30 days before the event. After that, tickets are transferable to a colleague — just email us the name.

Will talks be recorded?

Yes. Premium and Team tickets include video recordings and speaker decks of every Main Stage talk. Masterclass content stays in the room — it's where the real numbers are discussed.

Do you offer group discounts?

The Team of 5 pass is already 32% off Premium. For 10+ seats, write us at team@ecommerce-talks.com and we'll build something around your team.

Can my company sponsor?

Yes. The Main tier is category‑exclusive — one marketplace, one martech stack — and it is taken for 2026. Ask for the partner kit at partners@easy-sales.com to see which tiers are still open.

September 24, 2026 · Bucharest

1,000 eCommerce specialists.
One day. Your seat?