0%
used ChatGPT to compare products before buying
Of those, 82.3% chose what ChatGPT picked. Organic search is no longer the first stop. What happens to your PDP when the LLM is the gatekeeper?
September 24, 2026 · Bucharest. 1,000+ eCommerce pros. 40+ speakers. Real numbers, not trend decks.
Founders. Heads of eCommerce. Category managers. No keynote tourists. The full lineup for September 24.
"The platform that ships the next decade of CEE eCommerce is the one the operators demand. Not the one VCs love."
Big-room talks on Main Stage. Deep-dive playbooks in Masterclass. Full agenda & speakers announced soon.
Badge pickup. Coffee. 34+ partners on the expo floor.
What the reach actually looks like from the inside, and what it takes for a brand from this region to work at that scale, with case studies from SHEIN's European business.
Ciprian and the easySales team close the day and hand everyone over to the drinks.
ChatGPT Ads is no longer a promise — it is a channel already open to advertisers in Romania. Where it fits in the funnel, the limits it has right now, and why the brands that get in first can build a real advantage.
Black Friday shoppers arrive with a list, and your site has one job: help them find what is on it. How to close the gap between what shoppers type and what they find, and how to grow AOV and revenue from the traffic you already have before peak season hits. Real shop examples, and 15 minutes for your questions.
Last year's Black Friday for DY Nutrition ran on 84 videos, each with a hook written for a different customer profile, and Meta's algorithm was left to pick the winners. CTR, landing-page conversion and cost per result all moved; by the client's own account they sold twice as much on the same Meta budget. The masterclass walks through the approach, what it takes for another shop to run it, and the Genius Media packages for this Black Friday.
A hands-on hour on the new eMAG Marketplace Ads platform, built for sellers who want more from every campaign. The team behind it walks through the seller experience directly, with practical optimization tips and tricks you can apply right away.
What to have ready before the first listing and how the onboarding actually goes. Which product categories perform best right now, with the market data behind them. And how far the reach goes across Europe, country by country.
How to get through onboarding on Skroutz Marketplace faster, and how to make the most of Black Friday: maximising GMV and conversions, and getting the business ready for peak demand. Practical strategies for lifting sales, and how to use cross-border to reach new customers across Europe.
Three filters, run in that order, on live data from the MASAT app. Demand, with XScan: how to read the real sales inside a niche, how to tell a niche somebody already owns from one with room left, and why a competitor's weak rating is the clearest opening you will get. Profit, with the PxL calculator: what is actually left of 100 lei after commission, FBE, VAT, shipping and returns, worked out on the spot, and why the product that sells less can be the one that pays. Conversion, with the listing optimizer: on eMAG you are not competing with the product but with the listing, closing on a case study that went from 3.5% to 5.2% without touching the price or the product.
Everyone sees the business from their own seat: marketing sees ROAS, finance sees cash, operations sees stock. In this masterclass you run an online store inside a simulation (komrce.eu) and compress two years of decisions into a single day — pricing, marketing, inventory, people, money — from the first campaign to the first dividend. The goal isn't a guaranteed-success recipe: it's understanding the mechanics and the links between decisions, so you catch the blind spots you can't see from your usual seat.
What would you do if one move on the currency markets took 15% off your net profit overnight? No slides: you take the finance director's seat in an interactive simulator. You owe a supplier 100,000 USD in three months, the market turns volatile, and the call is yours. You test strategies live, watch the swings play out, and see on the spot whether you protected the margin or lost money. Everyone who takes part gets a spin at the Wheel of Fortune.
Every AI-in-email talk shows the same three tricks — this one starts where they end. Live, on real examples, we climb the Speed-to-Scale ladder: on-brand copy fed with your own product data, multilingual sends without a translation team, per-segment imagery without a designer, AI-built interactive blocks, and an MCP workflow that creates, tests and deploys campaigns straight from an AI assistant. Every use case is a process you can copy — which tool, what to ask it, where it still needs a human.
A focused networking and problem-solving workshop for eCommerce decision makers who are going international. Sellers work in moderated groups and get to practical answers together, on the cross-border problems they actually have.
Sessions and running order are indicative. The final agenda is announced on September 14.
The Main tier is category‑exclusive. Every layer of the stack, in one room with 1,000 decision-makers.
Main tier is category-exclusive — and taken for 2026. Ask what's still open.
Deals signed. Hires made. Numbers benchmarked. In 2026 the chair is yours.
Once a year, eCommerce Talks puts every layer of the industry in one room. Brands. Marketplaces. Couriers. Payments. Martech. The people who actually run the numbers.
The talks are the reason you come. The room is the reason you stay.
34+ partners on the floor. Every layer of the eCommerce stack, face-to-face.
RO ↔ EN all day. Bring the regional team.
Every Main Stage talk. On video. Within 48 hours.
From Radiography eCommerce 2025. 1,036 Romanian shoppers. The data behind every talk.
Of those, 82.3% chose what ChatGPT picked. Organic search is no longer the first stop. What happens to your PDP when the LLM is the gatekeeper?
Fashion & jewelry lost 31%. Electronics 22%. The brands still growing are the ones who re‑priced, re‑bundled, or re‑positioned.
Free delivery is table stakes. The edge is courier mix, returns logistics, and margin‑preserving last‑mile economics.
Half the funnel you optimize for no longer runs on Google. It runs on answers.
The operators who automated early in 2023 are still compounding. The ones who didn't — are still hiring.
84 pages. 1,036 respondents. Every chart behind the talks.
The largest practitioner‑only stage in CEE eCommerce. Main auditorium + masterclass room + full expo floor — all inside Aula Magna, the UPB landmark built exactly for this kind of concentration of expertise.
1,000+ practitioners walk through that door every September. Lock yours in while Early Bird pricing lasts.
A single day of access to every person running CEE eCommerce — speakers, category managers, agency leads, partner teams.
Founders and heads of eCommerce at brands doing €500K+/yr online, marketplace sellers running multiple channels, category managers on the platform side, agency leads in growth or performance, and logistics, payments or martech specialists. This is a niche industry room — if your day job is running the online P&L, you'll know everyone in it by lunch.
Both. Speakers present in their working language. Simultaneous translation RO ↔ EN is provided all day, with headsets at the entrance.
Every speaker has operational P&L responsibility inside an eCommerce business — no motivational keynotes, no high‑level trend decks. The insights quoted on stage are the numbers they're measured on at work the next Monday.
Full refund up to 30 days before the event. After that, tickets are transferable to a colleague — just email us the name.
Yes. Premium and Team tickets include video recordings and speaker decks of every Main Stage talk. Masterclass content stays in the room — it's where the real numbers are discussed.
The Team of 5 pass is already 32% off Premium. For 10+ seats, write us at team@ecommerce-talks.com and we'll build something around your team.
Yes. The Main tier is category‑exclusive — one marketplace, one martech stack — and it is taken for 2026. Ask for the partner kit at partners@easy-sales.com to see which tiers are still open.