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How to optimize media investments in your performance media campaigns

In this hands-on session, you’ll learn how to optimize the budgets you invest in promotional campaigns across Google Ads, Meta Ads, and TikTok Ads, so you can achieve better results at a lower cost.

The challenges of recent years—rising cost-per-clicks, increased competition from international advertisers with massive budgets, and the broader economic context—make efficiency more important than ever.

This masterclass will give you a clear perspective on the key areas you should focus on and where you can start making your ad budgets work harder.

Performance media

Campaign efficiency

Budget optimization

Masterclass powered by Upswing

Zero-Click, High Intent: Reach decision-ready customers in the AI-commerce era

Today’s buyers don’t search the way they used to — they expect smart suggestions before they even type.

In this hands-on session, you’ll learn how to turn AI-driven discovery into real conversions by showing up where it matters: before the click.

We’ll break down how to rethink your SEO and content strategy for high-intent traffic, use zero-click features to boost visibility, and stay relevant in an AI-first search experience.

Walk away with a clear action plan to grow revenue, even if your traffic drops.

AI-FIRST FUNNEL

AI-DRIVEN DISCOVERY

GENERATIVE SEARCH OPTIMIZATION

Masterclass powered by Esputnik

How to build, run and measure

Want to prevent wasted funds, lost customers and untimely actions in your online store marketing?

In this interactive workshop, you’ll learn a step-by-step, proven strategy framework to focus your marketing resources where they matter most from a specialist with 20+ years of experience in the ecommerce industry.

We’ll teach how to build and work with a strategy, share real-life cases, and provide a list of best practices for ecommerce business.

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You’ll see how to choose the right tools and which campaigns truly move the needle for your stage of growth, learn how to set measurable goals, and track results in a way that prevents wasted spend and missed opportunities.